Basic
For solo entrepreneurs starting an online business.
$29/month
when billed yearly
- Full-featured online store
- Unlimited products
- 10 inventory locations
- Online card rates from 2.9% + 30¢
Independent Shopify guide
Build a store people want to buy from.
A practical guide to Shopify’s storefront, checkout, payments, inventory, shipping, analytics, and selling tools—with current U.S. plan pricing in one place.
Secure hosting included
Unlimited products on core plans
24/7 support access
Commerce stack
From first product to fulfilled orderManage products, inventory, payments, and customer orders in one commerce system.
Live storeOnline
$18,420
↗ 24.8% this month
New order completedPayment captured · ready to fulfill
Current U.S. pricing
Choose the plan that fits your stage.
Annual billing lowers the advertised monthly equivalent on the standard plans. Taxes, apps, payment fees, themes, domains, and other costs can be separate.
Shopify plans
Grow
For small teams ready for lower rates and staff accounts.
$79/month
when billed yearly
- Everything in Basic
- Up to 5 staff accounts
- Online card rates from 2.7% + 30¢
- Shipping discounts advertised up to 87%
Advanced
For larger operations, global reach, and advanced shipping.
$299/month
when billed yearly
- Everything in Grow
- Up to 15 staff accounts
- Third-party calculated shipping rates
- Online card rates from 2.5% + 30¢
Plus
For complex businesses needing enterprise controls and customization.
$2,300+/month
starting price; term conditions apply
- Everything in Advanced
- Unlimited staff accounts
- Customizable checkout
- B2B and enterprise capabilities
Pricing and promotional availability can change. Confirm final pricing, transaction rates, included features, and terms on Shopify before purchasing.
Store design inspiration
See what your Shopify store could look like.
These are concept storefronts designed to help you imagine different brand styles before starting a store.
MUSENew arrivals Collections JournalBag 0
New collection
Clothing for a more considered life.
FIELDShop AboutCart
Everyday essentials
Simple goods, thoughtfully made.
NORTH°Work ShopMenu
Independent studio
Tools and resources for better creative work.
View journal →
LOCAL MARKETShop online Visit us StorySearch
Online + in store
Your neighborhood shop, available everywhere.
These are design concepts, not Shopify templates.
Start building your store
Core capabilities
The tools behind an online business.
Start with a storefront, then add selling channels, apps, automation, reporting, and operational tools as the business changes.
Storefront and checkout
Create a branded online store, organize products, publish content, and send customers through a secure hosted checkout.
Unlimitedproducts on core plans
24/7platform support access
10inventory locations on core plans
Payments
Accept online and in-person payments, manage payouts, refunds, and order-level payment activity.
Inventory and orders
Track products across locations, process orders, create shipping labels, and manage fulfillment status.
Analytics
Review sales, products, customers, traffic, conversion, and other commerce performance indicators.
Apps and integrations
Extend the store with apps for marketing, subscriptions, support, merchandising, fulfillment, and more.
At a glance
Compare the main plans.
The complete official comparison includes more details. This table focuses on the differences most buyers usually check first.
| Feature | Basic | Grow | Advanced | Plus |
|---|---|---|---|---|
| Annual advertised price | $29/mo | $79/mo | $299/mo | From $2,300/mo |
| Online store | Included | Included | Included | Included |
| Unlimited products | Yes | Yes | Yes | Yes |
| Staff accounts | No additional staff | Up to 5 | Up to 15 | Unlimited |
| Online card rate from | 2.9% + 30¢ | 2.7% + 30¢ | 2.5% + 30¢ | 2.25% + 30¢ |
| Third-party calculated shipping | — | — | Included | Included |
| Customizable checkout | Standard | Standard | Standard | Advanced |
| B2B catalogs | Up to 3 | Up to 3 | Up to 3 | Unlimited |
Common questions
Things to know before choosing.
Pricing is only one part of the decision. Consider apps, transaction costs, themes, domains, staffing, shipping, and operational requirements.
Is this an official Shopify website?
No. Commerce Compass is an independent informational and affiliate website. It is not owned by, affiliated with, endorsed by, or sponsored by Shopify.
Does Shopify include web hosting?
Shopify’s hosted plans include ecommerce hosting and a secure checkout. A custom domain, paid theme, apps, and other services can add separate costs.
Can I change plans later?
Shopify generally allows merchants to change plans, though billing timing, credits, app compatibility, and contract terms can matter. Review your account details before making a change.
Are payment processing fees included in the monthly price?
No. Payment processing rates are separate from the subscription price. Rates vary by plan, payment method, region, and provider.
Which plan is best for a new store?
Basic is commonly the starting point for a solo entrepreneur. Grow can make more sense when staff accounts, lower rates, or stronger shipping discounts become important.
Will clicking a trial button support this website?
Potentially. Buttons marked as Shopify trial or offer links are intended to become affiliate links. This site may earn a commission if a qualifying purchase is made, at no additional cost to the visitor.
Ready to explore?
See whether Shopify fits the business you want to build.
Open Shopify’s current offer, review the complete plan terms, and start with the setup that matches your needs today.